LVMH acquired the iconic French beauty brand Officine Universelle Buly 1803 after making an investment in 2017 through LVMH Luxury Ventures.
WHO: Relaunched in 2014 by Ramdane Touhami and Victoire de Taillac, Officine Universelle Buly 1803 (Buly) is a Parisian brand inspired by Jean-Vincent Bully, emblematic perfumer of the 19th century. The unique identity seamlessly blends heritage and modernity, tradition and innovation, differentiating the brand in today's beauty landscape. Buly has 28 stores located in Paris, London, Hong Kong, Tokyo, Kyoto, and Seoul, 10 counters in Australia, and about 800 stockkeeping units in its portfolio. The water-based scents generate between 30% and 40% of revenue.
IN THEIR OWN WORDS: "Buly perfectly matches the philosophy that we find in the maisons of the LVMH group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques," Bernard Arnault, Chairman and Chief Executive Officer of LVMH, said in a statement. "Its refined products enjoy a significant success around the world, and we will do everything we can to ensure that this great family entrepreneurial adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family."
"Our intention when we invest is not to acquire the brand at the end of the investment period, but the alchemy was so good that it was quite natural for LVMH now to get closer to Buly," Julie Bercovy, founder and head of LVMH Luxury Ventures, told WWD.
"Since 2014, we have been keen to revive an iconic Parisian Maison, with a powerful and unusual universe, drawing its inspiration from forgotten or little-known beauty secrets. We know that Buly will remain true to its unique identity within LVMH, the birthplace of authentic and powerful Maisons," said Victoire de Taillac, co-founder and henceforth Director of Product Strategy, Image and Communication of the brand.
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